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Privacy Policy

Collecting data

When you make a purchase from our website, we do collect certain personal information from you.  All such information is held securely. Carpetrunners (Rugs Direct Online) complies fully with all applicable Data Protection and consumer legislation, and we’ll treat all your personal information as fully confidential.

The information we collect

We collect certain information from and about our website users as follows: directly from our web server logs, the user and with cookies. When you visit our website we may track information to fulfil your order, administer the site and analyse its usage for the purpose of better serving our visitors and customers.

Processing orders and handling data

In order to process the orders you place, send order confirmation emails, deliver your items, verify your payment details, request reviews and process refunds, we use a combination of your name, address, email, payment card information and telephone number. For instance, our carriers can use your telephone number to advise you of delivery times or to query how to find your address, our factories require your address to despatch your order to your requested delivery address.

We use your contact details to respond to your queries and any complaints (they occasionally occur) and we keep a log of any communications for future reference. We likewise keep a record of all email communication with you, to ensure we deliver excellent service.

This website uses Google Ads’ free conversion tracking features on certain pages. If you contact us online, the destination page will have code on it that will help us understand the path you took to arrive on that page.

We use Google Ads remarketing codes to log when users view specific pages or take specific actions on a website. This allows us to provide targeted advertising in the future. If you do not wish to receive this type of advertising from us in the future you can opt out using the Google Ads opt-out page.

We will not disclose personally identifiable information we collect from you to third parties without your permission, except to the extent necessary (legitimate interest), including:

  • To fulfil your requests for products and services.
  • To protect ourselves from liability.
  • To use in our marketing and our advertising.
  • To respond to legal process or comply with law, or in connection with a merger, acquisition, or liquidation of the company.

If you decide to write a product review to be featured on our website, your verified name provided will appear only.


The website uses cookies to allow users to browse our website, make selections and place items in the basket. They also help us understand how visitors use our website so that we can improve the experience. All the data collected is anonymous and therefore we can’t identify you as an individual. For more information about cookies, including managing and disabling them on your computer please see .

Fraud Review Policy

All product reviews featured on the website are by purchasers (verified owners) only and moderated by to avoid fraudulent reviews.

Our commitment to data security

To prevent unauthorized access, maintain data accuracy, and ensure the correct use of information, we have put in place appropriate physical, electronic, and managerial procedures to safeguard and secure the information we collect online.

How to contact us

Should you have other questions or concerns about this privacy policy, please contact us at T: 0330 113 4909 or email

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